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Product Marketing

About Pendulum

Pendulum empowers companies and governments to disrupt the threat that harmful narratives pose on society every day through narrative-based intelligence. As a venture-backed startup, we fight to create a powerful solution for our customers while tackling one of society’s biggest problems. We are a team deeply inspired by mission, motivated by solving hard technical problems, and obsessed with our customers. If our mission and these values resonate with you, then apply today to join our fight against harmful narratives.

About the Position

We are looking for a Product Marketing Manager to lead our outbound marketing activities. You'll be responsible for presenting our product in ways that will strengthen our brand and boost sales.

You should have a keen eye for compelling messaging, a profound understanding of marketing techniques, and the ability to shape our marketing efforts by working closely with Product Management and Sales teams. Your goal will be to develop and implement the most profitable plans to position and promote our products.

 

Diversity, Equity, and Inclusion Statement

At Pendulum, diversity and inclusion is one of our core values and at the forefront of hiring and day-to-day operations. Diverse teams are the strongest teams because the plurality of experiences informs our decision making and thought process. Our mission of fighting against the impacts of harmful narratives and the underlying analysis, claims, and communities in our society demands diversity of thought at all levels in our team. As such, prioritizing equitable conditions are key to our requirements for hiring at Pendulum.

What You'll Do

  • Collaborate: Coordinate with various internal teams (sales, product, c-suite, data science, engineering, and intelligence) to develop and implement marketing strategies.
  • Strategize: Craft and implement effective product marketing strategies, including product launches, company announcements, partnership launches, pricing, and advertising.
  • Message: Develop captivating messages and positioning for Pendulum’s products and implement this messaging across various marketing channels, including social media channels, websites, and ad campaigns. Highlights include:
    • Translate and Tailor: Transform complex product information into compelling, easy-to-understand narratives that resonate with our customer base and broader market.
    • Product Launch Planning: Collaborate with product development and sales teams to determine the most effective launch dates and optimize marketing strategies
  • Represent: Identify key in-person engagements, symposium etc., and coordinate a successful Pendulum presence
  • Create: Generate engaging content such as case studies, videos, website copy, and blog posts.
  • Measure: Evaluate marketing efforts using relevant KPIs and feedback from existing and prospective customers.

What You've Done

  • Experience: Proven experience as a Product Marketing Manager, Brand Manager, or in a similar role.
  • Design and Copywriting: A background that includes a strong track record of design and content generation.
  • Market Analysis: Demonstrable experience in market analysis.
  • Marketing Tactics: Familiarity with various product marketing tactics, such as integrated marketing campaigns.
  • Web Analytics: Working knowledge of web analytics tools like Google Analytics and WebTrends.
  • Communication: Exceptional communication skills with a keen eye for detail.

  • Preferred But Not Required

    • Experience working in a company with a Risk, Intelligence, Security, or Analytics product

What We Offer

  • Increase your skill set: Grow as a marketer by working with emerging technologies, in a high demand industry segment.

  • Drive product direction: Work for a company that encourages input from all levels to help shape the final product.

  • Experience working at a SaaS company in which mission focus is on tackling topical and societal harms.
  • Learn from industry and government experts who value initiative and encourage innovation.
  • Unlimited PTO, company holidays, and two additional holidays off of the employee’s choice.
  • 100% employer paid premium (for employee and  50% for dependents) with a low-deductible plan.
  • Remote and telework setups for employees (post-COVID).




Apply now